Ausgewählte Kundenprojekte
Optimizing revenue model and equity story for a social loyalty platform.
The Challenge
The client had a strong social mission but needed to transition from an underperforming "flat-lining" points system into a scalable business model while accelerating merchant acquisition.
The Solution
Conducted a comprehensive strategy and business model audit.
Redesigned the pricing structure from a simple platform-play to a sophisticated hybrid model (SaaS-fixed and variable revenue).
Refined the equity story to align with investor expectations.
The Impact
Successfully facilitated a capital raise through a compelling investment narrative.
Optimized partner acquisition through a new, scalable pricing strategy.
Brokered a strategic partnership with a competitor to create technical synergies.