Ausgewählte Kundenprojekte
Leading a strategic pivot from B2C Payment App to B2B2X Embedded Finance.
The Challenge
Operating as a pure B2C digital payment app provider, client needed to find a more scalable and profitable path in a crowded market.
The Solution
Conducted a holistic assessment of the technical platform, financial plan, and distribution strategy.
Presented a roadmap for a radical pivot from a retail app to an Embedded Finance (B2B2X) provider.
The Impact
Facilitated the Board’s decision to pivot the entire business model toward high-growth corporate partnerships.
Successfully raised capital to fund the transformation by articulating the new B2B2X equity story to investors.
Modernized the strategic positioning, turning the technical platform into a revenue-generating asset for corporate clients.